Former Wisconsin economic development leader Hughes running for governor
September 29, 2025

Lake Country Tribune

(The Center Square) – Former Wisconsin Economic Development Corp. head Missy Hughes is entering the race for governor.

“As governor, I will create a main street economy that works for you and includes you,” Hughes said in a campaign video posted Monday morning.

Before taking the WEDC role, Hughes was the leader of Organic Valley, the farmer-owned dairy cooperative, for 17 years.

Hughes joins a crowded field for the Democratic nomination that includes Rep. Francesca Hong, D-Madison, Lt. Gov. Sara Rodriguez, state Sen. Kelda Roys, D-Madison, Milwaukee County Executive David Crowley and former Democrat State Rep. Brett Hulsey.

Republican Congressman Tom Tiffany and Washington County Executive Josh Schoemann are the candidates on the Republican side after Bill Berrien dropped out of the race on Friday.

“I’m not a politician, and that’s the point,” Hughes said. “To create a prosperous economy for the future in all 72 counties, we need a leader who knows what it takes to create jobs, support workers, and attract businesses – and who rejects divisive politics that leaves so many behind.”

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