Pabst Farms Expands with Popular Smoothie Shop
July 24, 2025

Brooke Brandtjen

On Thursday, July 24, a brand new ‘Nona’ location opened for business in Oconomowoc.

Located at 1370 Pabst Farms Way in Oconomowoc, Nona officially opened its doors on Thursday morning for a soft launch. The smash hit smoothie brand has seen wild success across southeastern Wisconsin. As its popularity has grown, so has its number of locations.

Since opening their flagship store in Pewaukee several years ago, Nona has steadily opened more stores throughout the area as demand rises. Currently, they have locations in Pewaukee, Oconomowoc, Elm Grove, Delafield, and Mequon. However, if that wasn’t enough, they also have three stores currently being built in West Bend, Germantown, and at Bayshore.

The new store will have a stacked lineup of fun planned for their grand opening in the coming weeks.

Starting the week of Monday, August 4th the company has stated its intentions to have several surprises available to customers in order to celebrate the new store’s opening.

Nona is known for its variety of smoothies and açaí bowls, all made to order with real fruit and offering a variety of added supplements. They have also expanded to sell supplements, health and body care products, and an ever-growing selection of locally and high quality grocery items.

Other stores, including Pewaukee and Elm Grove, have added coffee bars alongside their smoothie menu. As of opening, the new Oconomowoc location is still waiting for their own coffee bar to be prepared and installed. Once these features are added, guests can expect to enjoy French press coffee, lattes, and cappuccinos made from the same quality, organic ingredients customers have grown used to receiving from Nona.

The Oconomowoc location will be open Monday – Friday: 7 a.m. – 5 p.m., Saturday: 8 a.m. – 5 p.m., Sunday 9 a.m. – 3 p.m.

Nona has also recently brought back its ‘Name of the Day’ promotion, offering guests the chance to get a free smoothie.

Each day, the company selects two different names who will receive a free smoothie if they stop in to a Nona location. Even better, the selected names have a full week to claim their smoothie, meaning that nobody has to despair if they’re out of town for a few days or busy.

The new Nona location is a part of Pabst Farm’s effort to expand their development.

After the new Costco was announced to be coming to the area, other businesses have sets their sights on Pabst Farms, believing it may start seeing heavier traffic in the coming years.

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