Former Oconomowoc Chamber of Commerce Director Jalane Sauer Returns to Lead Organization Two Decades Later
July 11, 2024

Lake Country Tribune

Jalane Sauer, former executive director of the Oconomowoc Area Chamber of Commerce from 1998 to 2003, will return to lead the organization following Cherie Sonsalla’s departure.

Sauer, who recently worked as the foundation development manager at Shorehaven, has extensive community involvement, including serving on the Board of Directors of Moonlit Movies for 18 years and coordinating Oconomowoc Kids’ Fest for 26 years, according to the Oconomowoc Enterprise.

Jeff McCarthy, president of the chamber’s Board of Directors, celebrated Sauer’s return to lead the chamber.

“Jalane is exactly the type of person we were looking for,” McCarthy told the Enterprise, “She is passionate about the growth and vibrancy of Oconomowoc and is well connected within the community. I know she’ll do an excellent job of leading us for years to come.”

RELATED: OHS Grad and Current UW-Madison Student Crowned 2025 Fairest of the Fair

Sauer echoed McCarthy’s excitement, saying that while she wasn’t necessarily searching for a job, “after seeing the exciting things happening at the chamber, I knew I wanted to be part of it.”

Sauer is set to start her first day as the returning executive director in late July.

Meanwhile, Sara Ninmann has also been hired as the director of community events at the Oconomowoc Area Chamber of Commerce, where she will oversee new responsibilities, including Chili Fest, summer beer gardens, and Fall Fest starting in 2025.

Ninmann, previously president of the Downtown Oconomowoc Business District, will leverage her experience to manage these events, while the district will continue to run smaller events like Ladies Night Out and sidewalk sales. The chamber will also continue hosting the Summer Farmers Market, an annual golf outing, the Yellow Brick Road 5K Race, a job expo in partnership with Oconomowoc High School, and various networking and educational opportunities.

NEXT: VA Outpatient Clinic Serving Our Veterans Opens Doors in Oconomowoc

View More Sports Articles

Brewers still chasing wild card spot

Brewers still chasing wild card spot

KEY POINTS Brewers still chasing Wild Card spot as we head into the final weeks of the regular season Weekend series win over Yankees Mitchell Walks Off Yankees The Brewers welcomed the New York Yankees into town for the first time since Derek Jeter's farewell tour in...

Brewers: Dead or Alive?

Brewers: Dead or Alive?

KEY POINTS Disappointing season for the Brewers after high expectations. Hader trade continues to puzzle many fans. One month remaining to catch a Wild Card spot. Will they make it? What a rollercoaster it has been for Brewers fans this season. Hopes were high in the...

Lake Country Logrolling

Lake Country Logrolling

KEY POINTS At the Lumberjack World Championships on July 21, 2022, in Hayward, one woman and three men from Lake Country secured podium finishes in professional divisions. John Hallett introduced log rolling to Lake Country after moving from Connecticut to Oconomowoc....