Every year since 1928, WE Energies has released a holiday cook book filled with delightfully sweet recipes. For the 2025 holiday season, the books are being distributed throughout Wisconsin to bring a little Christmas cheer to the area.
On Tuesday, November 11, the free books were distributed at the Waukesha County Expo Center from 10 am until 2 pm.
In anticipation of large crowds, the City of Waukesha Police Department was on scene to help direct the flow of traffic and minimize backups on busy roads.
Traffic for the cookie book line was only allowed to enter coming west on Northview Road and Delafield Street. To prevent any major traffic jams from long lines, cars were asked to line up on Waukesha TJ to Bluemound, to Pewaukee to Northview Avenue.
The annual WE Energies cookie books started as a way for the company to promote electrical appliances used for baking. Each year, the book has a different theme, tying all of the recipes together. Last year, the theme was “Childhood Memories”. Other themes have included “Wisconsin Hometown Favorites”, “Celebrating Military Service”, and “The Holidays Across America”.
This year’s theme is “From Your Cookie Jar to Ours…” and features 37 recipes from WE Energies customers.
CEO Scott Lauber and President Mike Hooper stated that
“Employees from across the company enjoy tasting the cookies and deciding which ones will fill the pages of the We Energies Cookie Book. This year, you’ll see a few of our favorites marked throughout the book.
Our cookie jar is overflowing with so many delicious treats. We hope you enjoy the recipes and find a few new favorites to fill your jar.”
JoAnne Peterson of Brookfield submitted her recipe for raspberry chocolate bars. Catherine Singer, also a resident of Brookfield, submitted her recipe for Snow Bars which feature flavors of white chocolate, almond, and raspberry. Connie Thomason of Pewaukee submitted her recipe for Minne Maple Bars, which have a little bit of everything: Peanut butter, butterscotch chips, marshmallows, and maple.
The cookie books will be distributed throughout the state until November 15, although an online version is available, along with archived versions of previous years’ books.
